Katarzyna Kabiesz

Katarzyna is Head of Insights for CEE at Teads. Within the Teads Intelligence team, Katarzyna is responsible for the strategic and operational management of current research and measurement projects in the growing CEE markets and Baltic region. Previously she worked at Publicis Group as Business Development Manager in Data Science, working for Mar-tech, Data and Research projects. She has almost 20 years of experience working on the client side,  in PKO BP, the biggest Polish Bank and in Orange Polska, where she was head of Brand Management and worked also in Marketing Strategies and Market & Consumer Intelligence.

Presentation Title:

From Pixels to Planet: Teads' Journey to Sustainable Digital Advertising

In today's digital age, the intersection of innovation in the advertising industry with environmental sustainability has never been more critical. Carbon footprint measurement in online advertising is a crucial step towards understanding and minimizing the environmental impact of an organization's activities, fostering a more sustainable and resilient future.

This keynote will offer a deep dive into the strategies and technologies Teads employs to address carbon emissions, from the development of low-impact advertising formats to fostering industry-wide collaborations aimed at reducing the environmental footprint of digital ads. I will share insights into Teads' sustainability milestones and the ongoing efforts to enhance the eco-friendliness of digital advertising, underscoring the potential for positive environmental impact within the global digital ecosystem.