Sarah Coften

Sarah Coften, the Head of Innovation and Digital Strategy at Smithfield Agency, is a pioneering force in digital marketing. She has been pivotal in transforming Smithfield from a modest team into a dynamic force, championing scaled growth and retention. With a deep commitment to sustainable digital marketing, Sarah has directed the agency towards innovative AI and data-driven strategies that enhance consumer experiences while addressing the environmental impact of digital advertising.

Recognizing the industry's role in global carbon emissions, Sarah advocates for environmentally conscious practices in digital campaigns. She is at the forefront of adapting to post-third-party cookie challenges, emphasizing efficiency, sustainability, and ethical data use.