Thursday 21st March | OTEAcademy Αμφιθέατρο Εργαστηρίων

It is a fact that digital marketing consumes great amounts of energy – it’s estimated that the Internet’s overall environmental impact is around 2-4% of global carbon emissions, with a typical ad campaign emitting around 5.4 tons of CO2.  It is time for this to change and the industry is taking action with major changes either being planned or being in the implementation phase.

The imminent impact to the value chain and stakeholders will be significant and all parties involved must be actively engaged and fully prepared.  In this context, BOUSSIAS Events has designed a new conference to raise awareness about the issue, by presenting applied practices and policies from the international market, as well as perspectives from the Greek market.


Key Issues

  • trends and developments
  • measurement & optimization
  • impact on brands, agencies, publishers
  • best practices & KPIs
  • tools and solutions
  • collaboration & standardization
  • compliance & verification
  • (re)defining competitive advantage

Who should attend?

  • advertisers and brands
  • ad / media / digital agencies
  • publishers / broadcasters
  • ad solutions providers

Meet the


Reasons to become a Sponsor


  • Boost your brand visibility.
  • Showcase your expertise to the right market.
  • Increase the trust and loyalty of your clients.


  • Arrange meetings with potential customers.
  • Help make purchasing decisions easier.


  • Forge valuable relationships with industry-leading marketers.
  • Connect with key stakeholders.

Become a Sponsor

If you are interested in showcasing your brand name and services in front of a highly engaged audience, please leave us a message below and we will contact you.

Sponsorship 2024

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EssenceMediacom is the largest GroupM’s network, committed to delivering marketing breakthroughs for brands. We have disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions. Born out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Our ‘breakthrough’ ambition is underpinned by our commitment to ‘continuous learning’. “

Η OCM, που ιδρύθηκε το 2013, λειτουργεί ως αποκλειστικός πάροχος της Teads στην Ελλάδα. Με γραφεία στην Αθήνα και το Λονδίνο, η OCM διατηρεί ζωτικής σημασίας συνεργασίες που προσφέρουν τις υπηρεσίες τους σε Ελλάδα, Σλοβενία, Ρουμανία, Σερβία, Κεντρική Ευρώπη, ΗΠΑ, Κύπρο και Ισραήλ.

Η Teads, γνωστή για τον συνδυασμό ποιοτικών μέσων, data και δημιουργικότητας, συνεργάζεται με κορυφαίους επαγγελματίες του marketing, agencies αλλά και εκδότες παγκοσμίως. Με μια ομάδα πάνω από 1.200 επαγγελματίες σε 50 γραφεία σε περισσότερες από 30 χώρες, η Teads διασφαλίζει βιώσιμα επιχειρηματικά αποτελέσματα για τους συνεργάτες της. Μαζί, η OCM και η Teads οδηγούν την καινοτομία και την αριστεία στις λύσεις ψηφιακής διαφήμισης, για πάνω από 3 χρόνια συνεργασίας.

Under the Auspices

Venue Sponsor

Audiovisual Support

CONEQ provides technical equipment and services to any kind of event. With our Simultaneous Interpretation Systems, Conference Systems, AudioVisual Equipment we support events and provide the best service to our customers. Our professionalism, our high quality of service and state of the art equipment offered to over 600 large and of great significance conferences during the last 5 years have certainly contributed to our constant uptrend. Call us at (+30) 211 2163453. or email us at [email protected]

Official Publication

Contact Us

Maria Siorokou, T: +30 210 6617777 (ext. 219), E: [email protected]
Iliana Kerpou, T: +30 210 6617777 (ext. 193), E: [email protected]
Vassiliki Kotzia, Ε: [email protected]

Boussias Events